Elevate Your Lash Game with 7 New Matte Brown Eyelashes

What are Matte Brown eyelash extensions?

Matte brown eyelashes are a sophisticated alternative to traditional black lash extensions. Unlike glossy lashes, matte brown lashes offer a soft, natural appearance that enhances the eyes without appearing too bold or harsh. They blend seamlessly with natural lashes, making them ideal for clients who prefer an understated yet elegant look.

Why are Matte Brown Lashes so popular?

Matte brown eyelashes are stealing the spotlight, and honestly, it’s about time! These brown eyelashes give that perfect balance between enhancement and subtlety—ideal for anyone who loves a soft, effortless beauty look. Unlike glossy lashes that can sometimes look too bold, matte brown extensions blend seamlessly for a natural, sophisticated finish.

Right now, the beauty world is all about embracing individuality and enhancing natural features rather than covering them up. That’s why matte brown eyelashes are so popular! They complement a wide range of skin tones, work beautifully with different makeup styles, and suit any occasion. From minimal, everyday looks to full-glam moments, they add just the right touch of elegance without overpowering the face.

View more: Why natural brown lash extensions are trending & How to get them!

Why choose Matte Brown Eyelashes?

These brown eyelashes offer the perfect upgrade for clients who want to embrace a more natural lash look without sacrificing style or definition.

If you want to offer something exclusive in your lash salon, Matte Brown Lashes should be at the top of your list. They provide a natural yet eye-enhancing effect, making them a must-have for both everyday wear and special occasions:

• Soft, Natural Look: Perfect for those who want a more subtle enhancement.
• Flattering on All Eye Colors: Brown tones complement blue, green, hazel, and brown eyes beautifully.
• Versatile Styling: Can be used for both classic and volume lash extensions.
• Ideal for All Ages: Unlike bold black lashes, brown eyelashes suit all age groups and occasions.
• Trendy & Unique: A great option for clients looking to try something different yet stylish.
• Emphasis on Personal Style: With the growing trend of personalized beauty, more clients are seeking lash options that enhance their unique features rather than conforming to a uniform look.
• Natural Beauty Movement: As more people embrace a natural aesthetic, matte brown eyelashes offer a soft, effortless way to enhance beauty without looking overly dramatic.

Meet 7 new shades of Matte Brown eyelashes

We are thrilled to introduce 7 new shades to our Matte Brown Lashes Collection—expanding from 11 unique colors to 19 colors! These shades are designed to cater to diverse preferences, enhancing beauty with rich, artistic tones.

1. Purple Basil – An artistic touch of sophistication

This dramatic brown false eyelashes​ carries deep purple undertones, creating a unique fusion of warmth and vitality. Inspired by Arts and Crafts and Postmodern design, Purple Basil is perfect for those who embrace self-expression and creativity. It works beautifully on medium to deep skin tones and complements dark brown, black, and auburn hair. Whether for a soft enhancement or a daring lash look, Purple Basil radiates confidence and individuality.

Styling Tip: Pair Purple Basil lashes with soft mauve or berry-toned eyeshadow for a sultry, creative look.

2. Red Raku – Timeless earthy elegance

Inspired by the ancient Japanese art of Raku pottery, Red Raku brown eyelashes is a rich, earthy brown with deep reddish undertones. This shade mirrors the warmth of autumn leaves and the grounding essence of nature. It pairs exceptionally well with warm, olive, and deep skin tones, as well as auburn, brunette, and black hair, making it a refined yet bold choice for those who seek understated elegance.

Styling Tip: Combine Red Raku lashes with bronze or copper-toned eyeshadows to enhance the warmth and make your eyes pop!

3. Rumors – Bold, modern ruby red

For those who love a subtle yet striking pop of color, Rumors is the perfect choice. This deep ruby red hue blends effortlessly with both cool and warm complexions, offering a touch of warmth without overwhelming the natural lash line. It complements brunette, blonde, and auburn hair, making it ideal for those who want a chic, everyday lash look with a twist.

Styling Tip: Keep the rest of your makeup soft and neutral to let Rumors take center stage, or go full glam with a bold red lip.

4. Amber – Golden warmth, timeless glow

Amber is a rich golden, light brown eyelash extensions​ with warm undertones, evoking the radiance of sunlit autumn days. This color enhances fair to medium skin tones and pairs beautifully with brunette, auburn, and honey-blonde hair. If you love a classic yet modern lash look, Amber provides a sun-kissed, elegant touch.

Styling Tip: Pair Amber lashes with warm-toned highlighter and peachy blush for a soft, radiant, golden goddess look.

5. Mocha Mousse – Creamy, soft, and effortlessly chic

Inspired by the smooth indulgence of a mocha latte, Mocha Mousse is a creamy brown with subtle mocha undertones. It exudes a timeless, cozy aesthetic, making it one of the most sought-after shades for 2025. Flattering on all skin tones, it complements brunette, chestnut, and caramel hair, offering a soft yet sophisticated finish.

Styling Tip: For an ultra-natural look, blend Mocha Mousse lashes with a nude, soft brown eyeliner to create a seamless lash line.

6. Cherry Chocolate – Decadent depth with a sweet touch

For those who love a classic brown eyelashes with a sultry twist, Cherry Choco is the ultimate choice. This shade blends deep chocolate brown with luscious cherry undertones, creating an irresistibly rich and bold lash look. It enhances brunette, auburn, and deep red hair, adding an elegant yet daring touch to your eyes.

Styling Tip: Pair Cherry Choco lashes with a soft-winged liner and warm brown smokey eyes for a sultry, sophisticated effect.

7. Auburn – The perfect blend of warmth and elegance

Auburn brown eyelashes bring together the earthy depth of brown and the fiery vibrance of red, making them a stunning choice for those who want a naturally enhanced look. Inspired by autumn leaves and sun-kissed wood, Auburn pairs beautifully with brunette, copper, and red hair, creating a warm and sophisticated effect.

Styling Tip: Enhance Auburn lashes with a soft brown eyeliner and warm, golden-toned eyeshadow for a cozy, effortless glam look.

Key feature of Matte Brown lash extensions

• Material: Ultra-soft, ultra-lightweight PBT fiber imported from Germany, cruelty-free & no animal testing.
• Key features: Dense, full matte, not glossy and shiny & natural effect.
• Come in a variety of curls, thicknesses, and lengths.
• Available in various color shades to choose from.
• Not sticking to neighboring lashes, no glue residue.
• No kink, knot free.
• Latex-free, formaldehyde-free.
• Stable curl (lashes are long-lasting and retain their original shape for at least 1 year).
• Create a captivating yet natural look.

How to choose the right shade for your clients

When selecting a brown lash shade, consider:

• Skin Tone: Cooler shades like Purple Basil and Rumors work well on deep and olive tones, while warmer shades like Amber and Auburn flatter fair to medium complexions.
• Hair Color: If your client has brunette or auburn hair, Red Raku, Cherry Choco, and Auburn will complement their look seamlessly. Blondes and honey-toned brunettes can opt for Amber or Mocha Mousse for a natural enhancement.
• Desired Effect: For bold and artistic looks, Purple Basil and Rumors are excellent choices. If your client prefers natural sophistication, Mocha Mousse and Amber provide effortless elegance.

Customization for Matte Brown Eyelashes

Dreaming of launching your own lash brand? We’re here to help! Our private label service lets you personalize lash trays with your logo and branding. Choose from a range of options and create the perfect product for your business, here’s what we offer:

The future of Matte Brown lashes

As lash trends continue to evolve, matte brown lashes are gaining popularity for their versatility and natural enhancement. They offer an elegant alternative to black extensions while allowing clients to experiment with warmth and color without going overboard.

With their rising popularity, brown eyelashes are becoming a staple in every lash artist’s collection—ideal for soft glam and minimalist beauty trends. Whether you’re a lash artist looking to expand your offerings or a beauty enthusiast seeking something fresh, these 7 new matte brown eyelashes are set to redefine lash styling in 2025.

Are you ready to upgrade your lash collection? Explore our Matte Brown Lashes Collection and discover the beauty of brown!

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