Starting a lash business can be a rewarding journey, especially with the beauty industry continuing to grow rapidly. Here’s a step-by-step guide on how to start a lash business, covering everything you need before stepping into the world of eyelash extensions!
1. Decide what your lash business will look like: Brand identity
Lash business name
The first and most crucial step in how to start a lash business is selecting a lash business name that resonates with your target audience. It should be easy to pronounce, memorable, and reflect your brand’s values. Ensure that your name is unique and not already registered by another business. Conduct a quick online search and check domain availability to secure a website.
Lash logo
Your lash logo is a visual representation of your brand, and it should reflect the style of your business. Consider a sleek, minimalist design that embodies elegance, or opt for a more bold and glamorous look if that aligns with your services.
The logo should be versatile enough to use on different platforms, such as social media, business cards, and product packaging. For a lash business, incorporating visual elements like lash shapes, eyes, or elegant typography can make the logo stand out.
Lash business card
When thinking about how to start a lash business, your lash business card plays a crucial role in your brand and a key networking tool. It should include essential information, such as your business name, logo, contact information, and social media handles. The design of the card should reflect the look and feel of your brand.
2. Research the market & Set your price
One of the essential steps in how to start a lash business is conducting thorough market research. This helps you understand your competitors, target market, and pricing strategy. Use Google or Instagram to identify potential competitors in your area. Look for 5-10 lash businesses nearby and explore their websites and social media pages to gather information on what services they offer and the price ranges they follow.
- Lash Styles Offered: Do they only provide classic sets, or do they also offer hybrid and volume lashes?
- Pricing: What are their costs for a full set and infills?
- Target Demographics: What type of clients do they cater to? Are they focused on younger clients, or do they appeal more to a mature audience?
- Branding: How is their branding presented?
- Marketing Strategies: How do they attract new clients?
After conducting this research and exploring their social media, you’ll be prepared to create your own lash service menus and establish your pricing. Hiring a professional designer can be expensive, you can create your own logo by using Canva and print your designs and other marketing materials by Vistaprint.
As a beginner, it might be beneficial to set your prices lower than your competitors, but avoid pricing yourself too cheaply. Many beginners lack confidence in their skills and may end up offering excessively low rates, which might work temporarily until they gain experience.
However, it’s crucial to factor in the various business expenses related to lashing, such as rent, utilities, internet, equipment, supplies, subscription fees, and marketing costs. Start with reasonable prices and consider running special promotions (like 50% off a full set) to build a client base. By the end of the promotion, you should have a solid number of regular clients.
For more pricing strategy for beginner, check out: Beginner Lash Tech Prices Strategy – Finding Your Value
3. How to start a lash business: Registering & Legal Requirements
As you learn how to start a lash business, it’s important to understand the legal aspects. The process for registering your business will vary based on your location in the world. Here we’re to provide you with detailed information about how to register your lash business in the Australia, US, UK and Canada:
Register your lash business
It’s crucial to first reach out to your local council to understand the specific requirements that apply to your situation. Since regulations can vary by location, contacting them directly will ensure you have the most accurate information.
- Australia: In Australia, you’ll need to register an ABN (Australian Business Number), which can be done online by doing this online here and selecting ‘Register your business.’
- United State: In the US, most small business owners must register their business names with state and local authorities. The level of name protection varies depending on the type of business, so be sure to check which registration suits your business on the Small Business Association website.
- Canada: In Canada, registering your lash business is straightforward and can be done through the Canada Government website. You’ll need to decide on key details, such as your business location and name, before registering.
- United Kingdom: In the UK, the type of business structure you choose will determine how to register. You could operate as a sole trader, a limited company, or a partnership. The UK Government website offers helpful guidance to decide which setup is best for you, and you can register directly through the site.
Fulfill legal requirements
Obtaining the necessary licenses and permits is also crucial in how to start a lash business. Check with local government authorities to ensure you’re compliant with requirements and safety standards.
Get insurance
It’s wise to arrange for public liability insurance. At a minimum, you’ll need public liability insurance to protect against any potential claims. While most basic plans will cover the primary aspects of your business, it’s advisable to explore additional options offered by specialized beauty treatment insurers. This ensures your policy is tailored to your specific needs, rather than a generic plan that may leave gaps in coverage.
If you plan to offer other beauty services beyond lashes, it’s wise to consult with your provider to determine if extra coverage is necessary. Additionally, it might be beneficial to consider property damage and stock insurance to further safeguard your business assets. Take the time to research different insurance providers to find the best policy for your specific situation.
4. Open a Business Bank Account
Managing your finances is a critical part of how to start a lash business. One of the most important steps is to open a dedicated business bank account to separate your business expenses from your personal finances. This will make tracking profits and expenses easier, especially during tax season. Additionally, make sure to collect and organize receipts for all your purchases.
To streamline accounting in your lash business, consider using software like QuickBooks. These platforms help track income, manage expenses, and ensure smooth operations.
5. Find a Reliable Lash Supplier
When it comes to how to start a lash business, finding reliable suppliers is a must. You need high-quality lash extensions, adhesives, and tools to offer exceptional services. As part of your research on how to start a lash business, reach out to suppliers who offer wholesale pricing and ensure their products meet necessary certifications and quality standards.
Your list of supplies for your lash business should include various lash essential extension products. Choosing the right supplier from the start will save you time and money down the road.
Here’s we give you a list of essential lash products to help you get started: Must-have Lash Extension Kit For Beginners – CharmLash
When it comes to how to start a lash business, Charmlash stands out as a premier choice for high-quality lash products that meet the industry’s standards. We have obtained the Material Safety Data Sheet (MSDS) and Certificate of Analysis (COA) and provide a wide range of premium eyelash extensions, adhesives, and other necessary liquids to meet the needs of lash artists at all levels with factory price. Explore our extensive range and elevate your lash artistry here!
6. Design Your Packaging
Your packaging is the first impression clients have of your product. It should be visually appealing and reflect your brand identity. Consider eco-friendly or custom packaging that can elevate the perception of your business. Lash suppliers may also offer branding options like custom logos, which can help with your overall brand presence.
As a top global eyelash extension wholesale manufacturer, we offer comprehensive private label services, allowing you to create custom packaging that reflects your brand’s essence. With free custom logos and different options from plastic to paper boxes, you will not only impress your clients but also reinforce your brand identity, fostering loyalty and encouraging repeat business.
7. Set Up Your Workspace
Creating a professional and inviting workspace is an important step in how to start a lash business. Whether you’re working from home or in a rented studio, you’ll need to ensure your lash station is comfortable and fully stocked.
Your essential items should include:
- Massage Bed: Adjustable treatment table for client comfort.
- Salon Stool: Ergonomic seating for lash artists.
- Comfortable Blanket and Lash Pillow: Soft blanket and specialized head support for clients.
- LED Light: Bright lighting for accurate lash application.
- Lash Cart and Organizer: Storage solution for tools and supplies.
- Hygrometer: Device for measuring humidity levels.
- Cleaning and Hygiene Supplies: Essential cleaning products for maintaining sanitation.
8. Set up online booking system & Cancellation policy
Once you’ve set up your workspace, it’s essential to organize your booking system and cancellation policy, as these will streamline your business operations and ensure a professional client experience.
Online booking system
An online booking system allows clients to easily schedule appointments at their convenience without back-and-forth messaging. It also frees you from manually handling bookings, so you can focus on your services.
Platforms like Timely and Fresha can help you manage appointments, prevent no-shows, and even handle payments. An automated system will save you time and ensure that you can focus on providing excellent lash services
Cancellation policy
Setting up a cancellation policy is a must in how to start a lash business. Sometimes, clients will cancel their appointment last minute or fail to show up. Building a clear cancellation policy helps you protect your time and ensure your clients understand the importance of keeping their appointments, here are few key point:
- Clients must notify you at least 24-48 hours before their appointment if they need to cancel or reschedule. This gives you time to fill the spot with another client.
- If a client cancels less than 24 hours in advance, you may charge a percentage of the service price (e.g., 50%) as a cancellation fee.
- For clients who fail to show up without any notice, you can enforce a full charge or keep their deposit.
- To prevent last-minute cancellations and no-shows, it’s a good idea to require a non-refundable deposit when they book.
Make sure to clearly communicate your policy to clients when they book appointments, and include it on your website or social media pages.
9. Build your online presence
Promoting your lash extension business both locally and on social media is essential for growing a successful lash business. In fact, starting your social media presence before officially offering services to clients can be a smart move.
Social media platforms
Start by creating business profiles on platforms like Instagram, Facebook, TikTok, and even Pinterest. These platforms are visual by nature, which is perfect for showcasing your lash work. Post consistently, showing:
- Before and after shots of your clients
- Lash styling tips and tricks
- Behind-the-scenes from your lash sessions
- Tutorials and educational content (e.g., lash aftercare tips, how to clean lashes)
You can also engage your audience by sharing client testimonials and running promotional events like giveaways or flash sales. Posting polls, Q&A sessions, and client feedback also increases engagement and makes clients feel more involved in your brand.
Google my business
Setting up a Google My Business (GMB) profile is crucial for local SEO. It increases your chances of showing up when someone searches for lash services in your area. With a GMB profile, you can:
- Display your business hours, address, and contact information
- Collect client reviews and ratings
- Post photos of your work
- Share updates or special offers
Having a GMB profile also helps boost your credibility, as potential clients are more likely to trust businesses with a verified online presence and positive reviews.
Professional website
While social media is a powerful tool, having a professional website is a very crucial step on how to start a lash business. A well-designed website should include:
- A portfolio of your lash work
- Information on your services, prices, and booking options
- Client testimonials
- A blog section for SEO (Search Engine Optimization), where you can post informative articles about lash extensions, trends, and care tips.
A website gives your business legitimacy and serves as a central hub where clients can learn more about your brand, book appointments, and contact you directly.
Run paid advertising campaigns
Once you’ve established a solid organic presence, you can consider investing in paid advertising campaigns on platforms like Facebook and Instagram. Target your ads to reach potential clients in your area who are interested in beauty services, specifically lash extensions. Paid ads can help to grow your following quickly and bring more clients into your lash business.
Start your lash business now with Charmlash
Have you figured out how to start a lash business through this guide?
At Charmlash, our mission is to help you maximize your profits while growing alongside your business. We’re excited to offer competitive wholesale policies tailored for clients worldwide. This partnership is perfect for individual lash artists, eyelash extension distributors, salon owners, and lash schools seeking a reliable manufacturer and supplier of professional eyelash extensions under our brand, “CharmLash.” We not only supply high-quality eyelashes but also support you in branding for free.
Join us today and embark on your journey to launching a successful lash business with Charmlash!
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