There is no doubt that colored lashes are having a moment. It’s time to take your lash career to new heights by positioning your brand as a reliable colored lash business.
1. Understanding colored eyelashes
Simply put, colored lashes are eyelash extensions with color instead of black. Interestingly, they are colored in different ways: single colored, ombre, UV neon, etc., which are the treasured materials for your endless creativity.
Colored lash extensions emerge as the magic for a flattering lash look without much effort and have been on trend for a while. They outperform the ordinary lash look in these key ways:
2. Unique and outstanding
Colors are always a powerful tool to grab attention, and so are lash extensions. The colorful appearance can brighten up your face and catch every onlooker’s eye. For those who crave attention and want to be noticed, colored lashes are meant for them. Colored mascara might also be a good option, but in terms of style diversity, it is far from the level of colored lashes.
Moreover, the multiple colors and styles of colored lash extensions make the desire to stand apart from other people a piece of cake! Thus, a unique lash set is a way to express your creativity and individuality.
Enhance your eye color
Appealing eyes will take your overall appearance to the next level. If the lash extension colors complement your natural eye color, the combination will really make your eyes pop with a mesmerizing look. Usually, people prefer to opt for the contrast color pair: lighter colors go with darker eyes, and dark colors combine with lighter eyes.
Match your hair color and your costume:
Now the color combination of these three things is all up to your preference. Let’s make a “Wow” effect by creating your appearance in your own style: warm colors for an energetic and playful vibe, cool colors for an attractive, calmer look,… This will especially benefit you on special occasions such as carnivals and parties.
With these outstanding features, it’s a wise move to focus on teens and young adults, who always want to express themselves, try something different, and have a craze for parties. What’s worth noting is that this segment of the audience is willing to spend on beauty products and services that they find satisfying. What a huge opportunity for your business growth, as long as you can meet their satisfaction criteria!
3. Pros of differentiating as a colored lash business
Increased demand and popularity of colored eyelashes
With the increasing popularity of social media, numerous lash ideas with colorful extensions are spreading widely, encouraging thousands of lash fans to think of their own colored lash sets and share them on social platforms. The rising preference for colored lashes is shown in the number of clients flowing into the lash studio and asking for colored lash extensions.
Targeting a specific niche market
A niche market gives you more time to improve your expertise and professional knowledge about colored lashes. Moreover, in a more specific target market, your messaging and products will be more likely to click with your clients.
Setting yourself apart from competitors
Unlike other lash businesses, which identify their mass market as their target, your business will narrow down to colored lash lovers only. This means there are fewer firms doing exactly what you are doing, which reduces the competition significantly. If your lash business is small, focusing on a niche market could be a smart start.
4. Cons of differentiating as a colored lash business
Limited client base compared to traditional lashes
It’s obvious niche market is quite small, and the growth opportunity is limited compared to the traditional lash market. This disadvantage can lead to difficulties in expanding your business to reach more clients and lower revenue compared to other businesses. Worse, there is a higher possibility of failure when it comes to dealing with niche markets. It can be due to your improper products/services or a larger company’s penetration of this market.
Challenges in sourcing and stocking colored lashes
In general, it’s harder to find manufacturers or distributors that supply colored lashes than black ones. Therefore, it might be a bit challenging when you want to pick the colored lash supplier that meets your requirements about quality and price.
5. Considerations for differentiating as a colored lash business
Assessing your target market and local demand:
Before deciding to establish your business as a colored lash firm, it’s essential to do thorough research and make sure your targeted market is substantial enough. As the niche market is quite small, if you don’t critically make your assessment, your business could end up with too few buyers and easily fail.
It’s also worth considering your local demand for colored lash extensions. Knowing your area will help you decide whether you should focus on sales promotion, do the lash treatment, or do both of them.
Evaluating the competition and market saturation
Although your business is a color-only lash brand, there are also many firms out there that sell and lash colored extensions. Having a detailed picture of your competitors and the market will assist you in making the right strategy for your brand differentiation plan.
Costs and investment associated with offering colored lashes
In fact, the price of colored lashes is higher than other lash types; therefore, sift through all your potential suppliers to have an overall perception of how much money you will need for the initial investment.
6. Strategies for differentiating your lash business as colored lashes
Building a diverse inventory of colored lashes
In order to meet your clients’ diverse preferences of colored lash styles, it’s highly recommended to find yourself various lash types, from individual, camellia, flat, to premade with single, ombre, or UV neon colors, as well as in plenty of lengths, curls, and thicknesses. Remember that diverse colored lash styles are a key competitive edge that sets you apart from other lash businesses.
Creating eye-catching marketing materials and campaigns
You can’t just set up your business and sit there waiting for clients. In this digital era, drawing customers to your brand seems easy thanks to widespread social platforms, but in fact, it is becoming much more challenging due to content saturation and high competition from businesses all over the world. Therefore, it’s advisable to invest more in eye-catching marketing materials and campaigns to grasp your potential customers’ attention and interest.
Collaborating with makeup artists or influencers
It’s always an excellent way to add credibility to your lash business and build trust with your customers. Instead of talking endlessly about how good your products are, show your customers the real experience!
7. Success story
A prominent name in the colored lash market is The Lash Ritual – an US lash brand specializing in colored lashes only. With multiple colored lash options, it aims to provide artists with the supplies they need and also educate and help build a community of Creative Color Artists by sharing tips, advice and spotlighting other creatives.
Challenging yourself in a niche market is adventurous, risky, and exciting. And we believe you can do it!
Follow CharmLash’s blog and Instagram for more useful lash tips and information.
