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In the ever-evolving world of beauty, staying on top of new lash trends is essential for both lash lovers and lash artists. As we step into 2025, the lash industry is buzzing with innovative styles, creative inspirations, and advanced technology that reshape how we define eye beauty. Whether you’re a loyal lash extension client or […]

Whether you’re a lash artist, salon owner, or a lash brand, the quality of your lash extensions can make or break your business. Stocking subpar lashes not only affects your results but can damage your reputation, cost you loyal clients, and lead to poor lash retention. If you suspect that the lashes you’re stocking aren’t […]

What is eyelash adhesive made of? Most professional eyelash adhesives are cyanoacrylate-based, a fast-acting resin that’s known for its powerful bonding capabilities. Cyanoacrylate is the key ingredient that gives eyelash adhesive its quick-drying and long-lasting hold – it begins to polymerize (harden) within seconds when exposed to moisture in the air. This same compound is […]

Eyelash retention problems are among the most common complaints in the lash industry – and they’re often misunderstood. If your clients are losing lashes too soon or returning for fills more frequently than expected, it might not be the technique alone. From lash adhesive issues to client aftercare, several factors can impact lash longevity. In […]

In a beauty market where customization is key, stocking only black lashes may no longer be enough to meet client demands. More and more lash artists are offering brown lash extensions as a softer, more versatile alternative – and for good reason. But when it comes to light vs. dark brown lash extensions, what’s the […]

With lash extensions becoming a staple in beauty routines, misinformation can spread pretty quickly. As a lash brand or a salon owner, knowing how to educate your clients about lash extensions is key. In this post, we’re addressing 10 common myths that could be affecting how your clients view lash extensions—and how to correct them. […]

If you’re a lash brand or a salon owner looking to level up your business, becoming a CharmLash’s wholesale lash distributor might be your next big move. More than just a reseller partnership, this program is built to empower lash businesses with the tools, resources, and support they need to thrive. Here’s an inside look […]

Colored eyelashes are making waves in the beauty world once again – and this time, they’re bolder, softer, and more versatile than ever. Whether it’s a subtle brown for everyday wear or neon brights for the next summer festival, the demand for colored eyelashes is growing fast. If you’re a lash brand or salon owner, […]