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If you’re in the lash industry, you know how important it is to offer products that not only stand out but also deliver consistently stunning results. One of the top lash trends in recent years? Matte black lashes. Whether you’re just starting your lash business or looking to elevate your current offerings, here’s why matte […]

We have to admit, it often gets complicated when it comes to lash extension curls. You as a business owner often find yourself getting lost in the sea of lash curls and the effects that they can create. But we think today you can put the worries aside as we’re going to walk you through […]

In the competitive world of the lash industry, having a reliable manufacturing partner is essential for building a successful lash brand. If you’re launching your own lashes line and exploring private labeling, you’ve likely come across the terms Lash ODM & OEM. But what do they really mean, and which is the right service for […]

With thousands of lash extension options on the market, choosing the right lash materials for your business can feel overwhelming — especially when you’re just starting out. Faux Mink lash extensions are likely a familiar name, but have you considered exploring other — perhaps even better — alternatives? In this article, we’ll dive into Faux […]

If you’re in the lash industry, you’d know August, September and October are the busiest months of the production. We’re talking about higher demand, longer lead times and tighter competition for lash inventory. Whether you’re a lash brand, lash academy or salon owner, now is the time to plan smart and get ahead of the […]

We all know retention time is an important factor in the lash business. If the retention time is low, lash extensions can come off prematurely. On the other hand, if the lashes are fused together with so much adhesive, lashes can’t even come off. Nobody and no business would want to be in the position […]

High‑quality lash photography isn’t just a nice‑to‑have for your lash brand—it’s a business essential. In a market where buyers rely almost entirely on visuals to assess lash lengths, curls, and quality of the lash materials, high quality images build credibility and drive purchasing decisions. Whether you’re a salon owner vetting new lash stocks, online lash […]

We’ve got to admit – not every lash lover is after a bold look – some prefer a softer, more natural look that still delivers effortless glam. This is where fluffy, featherlight and natural lashes come in. Ultra-lightweight and soft, these lashes offer the perfect blend of volume and subtlety, making them a go-to choice […]