This innovation started with one question:
“Why choose between natural softness and dramatic lift?”
Traditional curls like C, CC, D, and DD offer versatility but may not
always deliver the desired lift on hooded eyes, monolids, straight,
and downward-growing lashes. Stronger curls like L+ and LD create
powerful lift, but can feel too sharp.
So CharmLash created LJ, LB, LC, and LC+ to bridge this
gap – a new curl evolution designed for balanced lift,
natural expression, and greater styling control.
Engineered with optimized base length and lifting angles,
each curl delivers:
- Consistent lift performance
- Stable retention across lash designs
- Versatile application for individual and volume set
Beyond a new curl system, LJ, LB, LC, and LC+ empower
lash artists with greater control to create precise, effortless
lash designs.
Every curl starts with its foundation – the base.
When developing LJ, LB, LC, and LC+,
CharmLash focused not only on lifting
angles, but also on a critical factor in lash
design: base length.
Different base lengths create
different performance trade-offs.
Stable Foundation for Your Product Line
2mm short base structure across all curls, including 5–7mm lengths
- Ensures balanced bonding and consistent lift, even in inner-corner applications.
Advanced customization across materials, thickness, and length
- Including optimized lifting angles in LJ and LC+
Full compatibility across lash systems
- Works seamlessly with individual lashes, premade fans, easy fans, flat, and colored lash collections
- Supporting private label development with consistent curl shape
Built for Long-Term Differentiation
Early leadership in curl system innovation
- To help brands stand out
Strengthened customer trust and improves long-term brand reliability
- Via controlled curl standards and 12-month stability testing
Scalable ecosystem expansion
- Launch new collections without altering curl consistency across all product lines
Accelerated product launch with professional media support
- Including photography, educational content, and raw video assets for faster go-to-market execution.
Unlock Greater Creative Flexibility
Full freedom across lash styling techniques
- Supports classic, colored lash designs, Russian volume, and mega volume applications with onsistent lift performance
Advanced mapping for complex eye shapes
- Enables extreme cat eye and fox eye designs with precise inner corner control without drooping effect, using 4–5mm short lengths
Consistent lash results across all skill levels
- Maintains uniform output between educators, students, and real salon applications through stable curl structure
Strong alignment with Clean Girl lash trend
- Supports natural-looking lash sets with visible lift effect, helping academies attract more students through modern styling demand
The Clean Girl aesthetic focuses on enhancing natural beauty with lift rather than exaggeration. This look emphasizes soft definition, open eyes, and clean lash lines that feel effortless and wearable, making it one of the fastest-growing trends in modern lash styling for 2026–2027.
WHY LJ • LB • LC • LC+
FIT THIS TREND
LJ, LB, LC, and LC+ are developed to align with this shift toward softer, more natural-looking lash aesthetics.
Progressive lifting angles deliver a gentle upward effect while maintaining natural lash direction. Compared to traditional curls (C, CC, D, DD), they provide better lift control for straight and downward lashes; compared to extreme lifts (L+, LD), they offer a softer, smoother transition.
This makes them ideal for modern clean lash sets that require:
CharmLash will officially exhibit at Cosmoprof Asia 2026 in Hong Kong from 11th to 13th November.
Visit our booth to experience the LJ, LB, LC, and LC+ curl system firsthand and explore the differences in curl design.
GUIDED TACTILE EXPERIENCE
- Touch and inspect the 2mm base structure
- Observe lift performance and progressive angle
- Compare LJ, LB, LC, and LC+ side by side
- Live consultation with lash experts
LIMITED SAMPLE ACCESS
- Exclusive booth samples allow you to test LJ, LB, LC, and LC+ before scaling your product lines.
