Minimum Order Quantity (MOQ) for Lash Business: Everything You Need to Know

Whether you’re launching a new lash brand or adding lash products to your inventories, you’ve probably come across the term MOQ, or Minimum Order Quantity. But what exactly does it mean, and how does it impact your business decisions?

In this blog, we’ll break down everything you need to know about MOQ in the lash industry – including how to navigate it whether you’re just starting out or scaling up.

1. What Is MOQ?

MOQ, or Minimum Order Quantity, is the smallest number of units a lash manufacturer is willing to produce per order. In the lash business, this often applies to:

• Individual eyelash extensions
• Private label packaging
• Custom lash trays or boxes
• Lash adhesives, pre-treatment and after-treatment products

Each lash manufacturer has different MOQs and different ways to calculate MOQs. For example, at CharmLash, we have different MOQs for different products – eyelash extensions as well as lash adhesives and other liquids. We also do custom design with your brand’s logo, visuals and so on:

For eyelash extensions:

• 500 trays per order; and at least an even number of 10, 20, 30 trays per item and so on.
• 08 trays as maximum per sample order.
• Samples fee is charged according to our latest catalog and shipping fee.

For lash adhesives and other liquids:

• 50 pieces per order and at least an even number of 10, 20, 30 per SKU and so on.
• Sample fee is charged according to our latest catalog and shipping fee.

2. Why Do Lash Suppliers Have MOQs?

Lash manufacturers set MOQs to stay cost-effective. Producing lashes and lash products—especially customized lash styles or packaging—requires different types of materials, labor, and setup time. Therefore, making small batches often isn’t financially viable unless the price per unit is increased significantly.

In short, MOQ helps lash suppliers to:

• Reduce waste and material costs
• Maintain lash production efficiency
• Ensure lash orders are worth the time and resources to produce

3. So – How to Choose the Right MOQ for Your Business

If you’re a new lash brand, high MOQs can seem intimidating—but many lash suppliers offer flexible options or starter packages to help you test the waters. Here’s how to approach MOQs based on your situation:

For startups or small lash businesses:

• Try and look for low-MOQ or no-MOQ lash suppliers at first
• Start with standard lash styles like bold, dramatic lash styles and/or fluffy, natural lash styles to avoid custom design costs
• Use stock packaging or minimal branding at first

For growing lash brands:

• Consider investing in OEM (Original Equipment Manufacturing) for full customization
• Order lashes or lash products in bulk to reduce unit cost and improve profit margins
• You can negotiate MOQ terms with your lash manufacturer if you’re placing recurring or larger orders. For example, at CharmLash, we have a discount policy specifically for large volume lashes order. 

Bonus: 04 Tips to navigate lash MOQ successfully

Last but not least, let us give you some tips to nagivate your first MOQ successfully!

1. Ask about sample orders before committing to bulk
2. Bundle different lash styles to meet overall MOQ while testing multiple looks and products
3. Remember to plan ahead: Reordering ahead of time can avoid delays, especially if the factory has a lead time for their products
4. Communicate with your lash supplier: Some will lower MOQs for long-term partnerships

Conclusion

MOQ is a key part of the lash manufacturing process—and understanding how it works helps you make smarter decisions. Whether you’re placing your first order or preparing to scale, balancing quality, quantity, and cost is essential. Choosing the right lash supplier who understands your goals and offers MOQ options that support your growth is the first step toward building a successful lash business!

At CharmLash, we do wholesale lashes and lash products, and provide fast worldwide delivery of 2-4 business days. For more information about our MOQs and our wholesale policy, you can visit our wholesale policy page. If you have any questions regarding our lash extensions and lash products, don’t hesitate to reach out to us! In the meantime, you can visit our Instagram page for more of our product offerings!

Want to know more about us and our MOQ? You can click on the links below:

https://charmlash.com/about-us-wholesale-eyelashes-supplier-manufacturer/

https://charmlash.com/private-label-eyelash-wholesale-manufacturer-and-supplier/

https://charmlash.com/eyelash-packaging-box-wholesale/

https://charmlash.com/wholesale-eyelash-extension-manufacturer-our-stores/