Why Matte Black Lashes are a Must-Have for Your Lash Business?

Display of matte black lashes from CharmLash

If you’re in the lash industry, you know how important it is to offer products that not only stand out but also deliver consistently stunning results. One of the top lash trends in recent years? Matte black lashes. Whether you’re just starting your lash business or looking to elevate your current offerings, here’s why matte […]

Faux Mink or Cashmere Mink Lash Extention? Which are Better?

Display of Faux Mink lash extentions versus Cashmere Mink lash extensions from CharmLash

With thousands of lash extension options on the market, choosing the right lash materials for your business can feel overwhelming — especially when you’re just starting out. Faux Mink lash extensions are likely a familiar name, but have you considered exploring other — perhaps even better — alternatives? In this article, we’ll dive into Faux […]

6 Game-Changing Benefits of Laser Premade Lash Extensions

Display of CharmLash's laser premade fans lash

We all know retention time is an important factor in the lash business. If the retention time is low, lash extensions can come off prematurely. On the other hand, if the lashes are fused together with so much adhesive, lashes can’t even come off. Nobody and no business would want to be in the position […]

Elevate Your Lash Photos: 8 Practical Photography Tips

Display of a lash model with matte brown lashes from CharmLash

High‑quality lash photography isn’t just a nice‑to‑have for your lash brand—it’s a business essential. In a market where buyers rely almost entirely on visuals to assess lash lengths, curls, and quality of the lash materials, high quality images build credibility and drive purchasing decisions. Whether you’re a salon owner vetting new lash stocks, online lash […]

Why Natural Lashes are a Must-have for Your Lash Business?

Display of natural lash materials that create a fluffy and natural lashes look from CharmLash.

We’ve got to admit – not every lash lover is after a bold look – some prefer a softer, more natural look that still delivers effortless glam. This is where fluffy, featherlight and natural lashes come in. Ultra-lightweight and soft, these lashes offer the perfect blend of volume and subtlety, making them a go-to choice […]

4 Must-Have Materials for Stunning Dramatic Lashes

4 Must-Have Materials for Stunning Dramatic Lashes

In the world of beauty, lashes are more than just a finishing touch. From natural to bold styles, today’s lash lovers are all about making a statement. Whether you’re launching your own lash brand or expanding your product offerings, understanding different types of lash materials is key to standing out in a competitive market. In […]

Are Lash Extensions Worth It? 10 Reasons Why They’re Totally Worth the Hype!

lash extensions are they worth it​

The beauty industry has evolved tremendously, with eyelash extensions becoming a top trend. Gone are the days when facials and pedicures were the ultimate beauty treatments—now, they are the go-to choice for people of all ages. But the big question remains: Are lash extensions worth it? Let’s explore why they’ve become one of the most […]

Laser Cashmere Mink Lash Extensions: The Secret to Longer Retention & Faster Application

What Are Laser Cashmere Mink Lashes

Looking for lash extensions that last longer, apply faster, and keep your clients coming back? Say hello to Laser Cashmere Mink Lash Extensions—the ultimate game-changer for lash artists and businesses. What are Laser Cashmere Mink Lash Extensions? Laser Cashmere Mink Lash Extensions are the latest innovation in the lash industry,—designed to fix bad retention and […]

Read more from the blog