Why Matte Black Lashes are a Must-Have for Your Lash Business?

Display of matte black lashes - a must have for your lash business

If you’re in the lash industry, you know how important it is to offer products that not only stand out but also deliver consistently stunning results. One of the top lash trends in recent years? Matte black lashes. Whether you’re just starting your lash business or looking to elevate your current offerings, here’s why matte […]

Lash ODM vs OEM: What They Mean for Your Lash Brand

Display of Lash ODM vs OEM service from CharmLash

In the competitive world of the lash industry, having a reliable manufacturing partner is essential for building a successful lash brand. If you’re launching your own lashes line and exploring private labeling, you’ve likely come across the terms Lash ODM & OEM. But what do they really mean, and which is the right service for […]

Faux Mink or Cashmere Mink Lash Extention? Which are Better?

Display of Faux Mink lash extentions versus Cashmere Mink lash extensions from CharmLash

With thousands of lash extension options on the market, choosing the right lash materials for your business can feel overwhelming — especially when you’re just starting out. Faux Mink lash extensions are likely a familiar name, but have you considered exploring other — perhaps even better — alternatives? In this article, we’ll dive into Faux […]

How to Explain the Value of PBT Fiber Lashes to Your Clients?

CharmLash's Velvet Mink is made of PBT fiber lashes

When it comes to lash extensions, the raw materials used for the lashes themselves play a vital role in the make or break of the final look, feel and durability of the lashes. The time of using real animal fur or human hair for lash is long gone and synthetic fibers have become the standard […]

Get Ready for Peak Season – It’s Time to Order Now!

Display of different lash offerings from CharmLash for peak season

If you’re in the lash industry, you’d know August, September and October are the busiest months of the production. We’re talking about higher demand, longer lead times and tighter competition for lash inventory. Whether you’re a lash brand, lash academy or salon owner, now is the time to plan smart and get ahead of the […]

6 Game-Changing Benefits of Laser Premade Lash Extensions

Display of CharmLash's laser premade fans lash

We all know retention time is an important factor in the lash business. If the retention time is low, lash extensions can come off prematurely. On the other hand, if the lashes are fused together with so much adhesive, lashes can’t even come off. Nobody and no business would want to be in the position […]

Elevate Your Lash Photos: 8 Practical Photography Tips

Display of a lash model with matte brown lashes from CharmLash

High‑quality lash photography isn’t just a nice‑to‑have for your lash brand—it’s a business essential. In a market where buyers rely almost entirely on visuals to assess lash lengths, curls, and quality of the lash materials, high quality images build credibility and drive purchasing decisions. Whether you’re a salon owner vetting new lash stocks, online lash […]

Why Natural Lashes are a Must-have for Your Lash Business?

Display of natural lash materials that create a fluffy and natural lashes look from CharmLash.

We’ve got to admit – not every lash lover is after a bold look – some prefer a softer, more natural look that still delivers effortless glam. This is where fluffy, featherlight and natural lashes come in. Ultra-lightweight and soft, these lashes offer the perfect blend of volume and subtlety, making them a go-to choice […]

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