As a lash artist, your portfolio is your most powerful marketing tool. Effective lash marketing relies on two key photographic pillars: professional product photography of your products to showcase quality, and engaging model photography to help clients visualize your artistry and drive themed sales campaigns. Mastering the strategic angles for your products and selecting the […]

For those seeking to enhance their natural beauty with voluminous and long lashes, the options can be overwhelming. The main debate that often surfaces is “cluster lashes vs volume lashes”. While they both promise dramatic fullness, they represent fundamentally different approaches to lash enhancement- one that is temporary and potentially damaging, and one that is […]

Lash adhesive is temperamental. It’s the heart of your service, and its performance is constantly challenged by the invisible forces of nature: humidity and temperature. You’ve most likely asked yourself: How do I find the one, the truly best lash adhesive that won’t fail when the AC breaks or a heatwave hits? We are here […]

We are absolutely thrilled to dive into one of the most crucial, yet often misunderstood, topics in the world of professional lash artistry: the incredible chemical process behind our adhesive bonds! As lash professionals, we often hear the confusion – is my glue dry or is it cured? Aren’t they the same thing? The short […]

Introduction: The Future of Lash Artistry In the fast-moving beauty industry, lash extensions have become one of the most powerful ways for clients to enhance their look effortlessly. From natural elegance to bold drama, lash artists today are searching for materials that combine performance, beauty, and innovation. The demand is no longer just about lashes […]